For sometimes now, Instagram has been working on a feature that will hide likes on a post, and while the feature is already effective in some countries, it is now spreading to more locations
Starting in Canada, Instagram has been working on a new way of promoting contents over likes, and one of there many strategies include hiding the number of likes on a post from a second-party which also translate to mean that only the owner of the account will be able to see the number of people that views his or her post.
WE ARE TESTING THIS BECAUSE WE WANT YOUR FOLLOWERS TO FOCUS ON THE PHOTOS AND VIDEOS YOU SHARE, NOT ON HOW MANY LIKES THEY GET.
While the feature was first rolled out in Canada, it is now rolling out to more locations, some of which include Ireland, Italy, Japan, Brazil, Australia, and New Zealand. Of course, Likes are usually used as a metric to compare posts to one another, among other measures, especially with those that deal with digital marketing.
Also, Instagram has recently rolled out a new anti-bullying measure that pre-flags nasty comments and makes the commenter think again about the comment. The Restrict feature was also introduced to let you hide hateful comments from your posts.